This YouMoz entry was submitted by one of our community members. Perceived site latency: AKA the Critical Rendering Path. " They get 0 points if they aren't the winner. Therefore, we now use Roger sparingly and strategically to ensure his longevity. Ask Your Community to Help Grow the Site. Welcome to r/VictoriaBC! This subreddit is for residents of Victoria, BC, Canada…Moz definition: . After 12 months of terrific growth in the US, and a boatload of technical improvements and feature releases--especially for Enterprise customers--we released the Check Listing feature for a limited set of partner search engines and directories in the UK in April of this. STAT SERP tracking and analytics for enterprise SEO experts. I really want to rank #1 for "SEO" because Moz offers SEO software. 03 per click, and received a CTR of 3. Content goals: Reach and engage more women. 6 than they are to the 18 and 1. Here are some tips for developing your own usability script: State the customer problem/need (not how to complete the task) Sequence tasks logically (e. 8%. 6° on May 5. Click on the whiteboard image above to open a high resolution version in a new tab!1. It will convert to a full link with the text as your proper link text. Interlink and integrate related information. Insights & discussions from an SEO community of 500,000+. So, in reality, people could be calling you more, they could be clicking on your website more, lots of other things. 7% and then, the following day, to 18. But, there are many people in the industry who aren't grasping the real. When your time is already at a. Even though you enter a suite number in Google My Business, it doesn’t translate into the "Suite #" field in Google. The best option for a service-area business is to head to Google and type in this query (with the quotations). Most of the gain in the branded links were keyword branded links. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. The concept was this: If your page focused on a certain topic, search engines would discover keywords in important areas. Guest blogging is, indeed, one of the powerful ways of building strong, high-quality relationships that may help you in multiple ways, including developing business opportunities and professional connections, setting brand value and, of course, acquisition of link juice. Now this is important because some studies have found that upwards of 25% of all traffic is bot traffic. All kidding aside, the idea of searcher task accomplishment is a compelling argument for how we should be. One cool thing about this audit checklist is that you can perform it almost entirely 100% for free, or using free versions of SEO tools. Here are the results that we saw for that evaluation: This shows that Moz DA and PA are both better predictors of ranking position than the total link count. This package offers our industry-leading Active Location Data Management, including Google My Business Sync. Every test should be repeatable and repeated multiple times. International SEO. This week we're going to chat a little bit about blog platforms, places like Medium, Svbtle — that's Svbtle with a V instead of a U — Tumblr, LinkedIn, places where essentially you've got a hosted blog platform, a hosted content platform. If you have a strong bond with your community, explain the basics of SEO to them and ask them to help you out. It's not going to apply to you or to everyone. Google+ is a both a visual and a text medium, so make them both count! Don't be afraid of writing longer posts. We recommend a total TTFB of 500ms or less. Every single snippet was taken from a page that was good enough to rank in the top 10 organic positions. Visualizing the Marketing Funnel. txt File” field. This is a powerful thing. 2 provided details of software used. Hank: According to Demand Curve, email marketing has a higher ROI than any other form of publicity, can drive 6x more conversions than Twitter posting, and is 40 x more likely to be noticed than what a company posts on Facebook. The MozCon 2015 Agenda Has Arrived! The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Spam Score is a proprietary Moz metric that looks at a bunch of on-page factors, and those have been incorporated into the new metric, which makes it much more reliable. We have big goals. 8. And Moz is making it available to you. However, there's still a long way to go before women represent anywhere close to 50% of that population. Advanced SEO. It is my great pleasure to announce the release of Moz's third guide for marketers, written by the inimitable Paddy Moogan of Distilled: We could tell you all about how high-quality, authoritative links. As we all know Google and Bing have confirmed the effects of social links on search engine rankings. Back in 2009, Casey Henry wrote two of the greatest posts ever on SEOmoz -What Makes A Link Worthy Post - Part 1 and What Makes A Link Worthy Post - Part 2. Hank: According to Demand Curve, email marketing has a higher ROI than any other form of publicity, can drive 6x more conversions than Twitter posting, and is 40 x more likely to be noticed than what a company posts on Facebook. Key tips: Target transactional queries with pages optimized for the ideal conversion. Join the conversation. Every year, more women are joining the online marketing workforce. Whether it’s through manually targeted emails or personalized and behavioral based campaigns, email remarketing lifts conversion rates. On keyword #2, all of the PPC goes to a second level page. Here are some of the common questions our community has asked us about the SEO Essentials Certification during the development process. Please keep your comments TAGFEE by following the community etiquette. Exclude bots and spiders. You can find inspiration from people who master the art of curation. Definitely bigger than any of the secondary search engines. "Making your headline red will increase your conversion rate 30%. Comments are closed. Explain why this is important. Inside Moz HQ. Comfy shoes - you might be on your feet quite a bit in Seattle. Pro tip 2: Invite the local Boy Scouts or other community organizations as well. For instance, it could be the case that, for the keyword "ankle boots", two of my pages are ranking at the same time: Page URL. We think there's a lot of evidence to suggest engines do use. Welcome back to Whiteboard Friday! First up in our fall season, Will Critchlow shows you how, much like the NBA, SEO is undergoing an analytic revolution — and how you can make the most of it. Having huge follower numbers and low post engagement numbers looks ridiculous. For example, if you want to write about health but you want to be more specific, you can narrow it down to healthy food, and then maybe vegan food. Hello! A link on-topic usually more valuable than an off-topic link. This checklist item asks you to determine whether the funnel steps towards conversion feel like the correct “next step” from the user’s standpoint. The setup: Audience: Primarily women, primary age group: 35-55. 1. That’s obviously the worst-case scenario, but if you’re in a budget-conscious, SEO-immature company, failing to stay relevant and communicate those changes effectively. There’s even more that good local brands can do. All too often basic web analytics can mislead marketers which can lead. Crawl date 2/15/13 – Yep, Casey, that was us. You'll see a nifty screen with lots of juicy info. com’s largest issues (highlighted by Moz Pro) are meta noindex. txt commands in the “Edit custom instruction of robots. or by typing in a page/website and getting back keywords that page or website ranks for (the “Explore by. The more resources your browser requests to render your page, the longer it will take to load. There are three (3) primary reasons to be concerned about JavaScript on your site: Crawlability: Bots’ ability to crawl your site. Architecture and internal linking. When you're measuring success in B2B, it is pretty different than B2C. Here's a concise recap of the story, for those who missed it: I was once tasked with creating a. SEO & Progressive Web Apps: Looking to the Future. . Please keep your comments TAGFEE by following the community etiquette. Now there are five important steps we're going to talk about today for how we can configure our Google Analytics account the most efficiently. The Robots Exclusion Protocol (REP) is a conglomerate of standards that regulate Web robot behavior and search engine indexing. the wonderful wizard of MozFind Eye Etiquette in Victoria, with phone, website, address, opening hours and contact info. Mobile voice search is three times more likely to be local-based than text search. inanchor:"used cars" intitle:"used cars" intext:"used. Typically, to be eligible for a GBP listing, a business has to have its own address, but a look at Google’s local search engine results (including Google Maps) shows. This gets tough. Forming new cross-sales partnerships with fellow businesses. Marketers screw everything up. Our research also shows that achieving above-expected user engagement metrics result in better organic rankings, which results in even more clicks to your site. In this week's Whiteboard Friday, we will be talking about visualizing and measuring your marketing funnel. . Here are some examples of the content we used:Launch and market the page. Next the new Domain Authority incorporates spam detection. Joel recommends using a simple-colored background and highly visible 42-point font size for turning this image into a CTA button-style graphic. All right. Note that the 30-day average temperature prior to May 4 was historically very high (89. 3. AJ Kohn on Twitter. We ask that everyone follow our community etiquette and be respectful of one another. And according to domain data we collected at the New Fine Arts Lab, the number of sites with the top four TLDs is as follows: . Here are a few common scenarios worth exploring: Branding. This is closely related to the fact that most smartphone searches are also local. 4. This one's a no-brainer. Step 5: Once in a list, KWE will tell you how many “related questions” (People Also Ask boxes) opportunities are within your list. Without a doubt, it is our job as SEOs to keep an eye on the future and anticipate what Google is planning, testing, or looking to drop on our doorsteps. Be sure to meet and greet them and get to know them. Whenever traffic passes from a secure HTTPS site to a non-secure HTTP site, the referral data gets stripped away. That’s down from 42:1 in 2019, but is directionally in the same ballpark. The International SEO Checklist. He noted that he created SEO specific wireframes in order to describe to clients the ways in which internal navigation, metatags, and content could be optimized. Use media queries to mark some CSS resources as not render-blocking. 3. This puts the importance of mobile site speed into a greater perspective for SEOs hoping to capture this demographic through search. g. As many of you know, we released the US version of Moz Local in March 2014. Dana has given so much to the Moz community, and to our industry as a whole. This in turn helps you boost your site’s visibility: SMM corresponds to SEO and indirectly influences website performance in Google. Identify the set of pages you want to improve. We had several central questions going into this experiment, and hypotheses for how each one would come out. If you follow this and learn from this history, I think you'll do a much better job, generally speaking, of writing for SEO than a lot. com…”) and add &filter=0. Make sure it's targeted to the right audience, and then come up with a piece of content that's going to move the needle in the right place. Figure out your content tilt. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Rand inspires me to do great content marketing, get better at building community, and be better to my customers. Dino Tactic #3: Prioritizing number one rankings over other traffic-driving SEO techniques. Despite the slowdown, the industry will spend more on native ads in 2020 than they did in 2019, but at a much smaller growth rate. net TLD is the third most popular TLD behind . The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Step 1: Build the “Big List”. Brad Feld from Foundry and Moz's COO, Sarah Bird will be joining the board as Gillian Muessig. In this special Whiteboard Tuesday, Rand covers what marketers can do to make up for this drastic…Google Tag Manager is a tool with a user-friendly, web-based interface that simplifies the process of working with tags. Using Roger to reject faulty credit card numbers or inform users of a problem with a tool directly contrasts with positive emotional engagement. I use the table on the right to transform the data in a few key ways. Enter your Email address, unique Display name (this will be displayed publicly in your Community Profile and your interactions in the community), and Password - be sure to also agree to the Moz Terms of Service and Community Etiquette guidelines. MozCon 2018 is just around the corner — just over six weeks away, on July 9-11 in Seattle — and we're excited to share the final agenda with you today. ”. 1. This is specified by the User-agent: * that begins our commands. Here's an example:The main difference here is that your client is your boss. In less than two weeks I will have the pleasure to speak at MozCon about international SEO, in a session called "International SEO and the Future of your ROI. Type 1 decisions are not reversible, and you have to be very careful making them. Enter your Email address, unique Display name (this will be displayed publicly in your Community Profile and your interactions in the community),. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Got a burning question? Head to our Q&A section to. If someone sees a large brand publish a piece of content, the very presence of the brand on that content already helps it stand out from the glut. It took less than 24 hours for SB Nation to pull the piece, calling it “a complete failure. Instead of gaining traffic by opting-out of featured snippets, we found we actually lost a significant amount of traffic quite quickly. More referrer data. But different leads will need a different number of touchpoints to finally link. The first step should be identifying what's causing this issue and to do that, you'll need a process. Ian Laurie emphasizes the use of SEO split-testing as a risk mitigation tool. Add your robots. Because of our Beginner's Guide to SEO. Her knowledge and generosity has helped marketers for many years, and now it's our turn to return the favor. Their role: Responsibilities can include product development, advertising, press and promotion. The bad news: the default version of Joomla isn't well optimized. Indexing. Stage 1 (Nonexistent) - There is no discernible SEO strategy or tactical implementation, and search is an all-new program for the client. If a blog is perceived as a waste of resources and useless traffic, it’s probably not being fully leveraged. Social roadmap: Increase engagement with community by 5% on Social channels in order to increase traffic from social by 15%. Small Business Solutions. Almost one-fifth of SERPs tracked by our data now have 7 results. K. So basically, indexing content is not that hard in Google. Preferably, if you can, you actually want to turn the test on and off for the same kinds of pages. Keywords and relationships. Initial Outreach: There are a lot of styles of outreach- short, long, direct, rambling. A police chase along Highway 1 involving a tractor ended with one person arrested and sent to hospital, police say. com and . There aren’t hundreds of thousands of people searching for fiberglass pool information online, but the ones that are searching are the ones he wanted to capture. SEOs and developers need to work better together. Spam Score Incorporation. 33 billion will be spent on native ads in 2020 — a 4. Highlight valuable points to increase conversions on service web pages and product pages. _. Learn more about the Moz Community. In the early days of search when relevance algorithms were rather weak, many folks used “double dashed” domains because they were cheap to buy, and. org = 1. 1%) on any given day. These learnings can play an integral role in defining a company’s digital strategy, as well as forecasting website traffic and even ROI. It's no secret. First, start following and interacting with Twitter and Facebook groups to find folks attending MozCon. With the release of Windows 10, the general public can now use Microsoft Edge, Microsoft's new flagship web browser. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Direct. Distinct from app store search, the Top Charts can be an incredible driver of downloads for your app, especially if your app is a. , messaging, media relations, and materials, etc. IBM and NRF discovered that, in a global survey of 15,600 Gen Z-ers, 60% would not use an app or site that loads too slowly. In this. Even something as simple as hyperlocalizing content to the needs of a given community represents a significant undertaking. Compared to December 2013, females have only gained about 2% representation in the Online Marketing Industry Survey, with a 7. For example, a “Recipe” Type includes. 25, 2023 4:31 p. My analysis shows that SMM impacts SEO much more than you might think. 3%. You don't have to set up your own website, but at the same time you are. Instead, consider buying real followers to increase your reach and engagement. Read the room. The good folks there will know if other local business owners in the client’s community have already expressed interest in creating an alliance. This means no matter how good your website is, or how compelling your offering, your customers will seek out other opinions. Now that we know this, we can move on to some important IA best practices, generally speaking IA best practices that are also SEO best practices and that most of the time, 99. Know enough about the problem, the site, and the available solutions to recommend the best strategy. Find common questions now. You won’t achieve that goal, but set your sights high. Pro tip 1: Invite local press to your event to cover it. Take this snippet for Vail. Upload a 750x750 image. 8. Obtainability: Bots’ ability to access information and parse your content. 88% of respondents read/used reviews to determine the quality of a local business; an overwhelming majority of respondents, 93%, said they checked reviews before dining or shopping. Key tips: Target transactional queries with pages optimized for the ideal conversion. There could be a good reason it’s set up that way, or it may be an oversight. This in turn helps you boost your site’s visibility: SMM corresponds to SEO and indirectly influences website performance in Google. The rate at which Google is lumping keywords into "(not provided)" has skyrocketed in the last month, leading to a huge drop in referral data and speculation that 100% of keywords will soon be masked. Here are the key steps you need to take in order to choose a pillar page topic that will be successful. Leveraging click-through rate data enables us to further understand user behavior on a search result and how it can differ depending on search intent. 3. Moz. Visual Search Optimization — Whiteboard Friday. Otherwise, your relevance and your conversion get really hard. As a Moz community member, you can: Attend our in-person events; Access all of our exclusive SEO content and resources; Exclusive entry to Moz Lab, where you can try out new product ideas ; Explore posts on the Q&A forum. Go ahead. Once you’ve created a report, the exciting part begins! Whether you’re pulling in your STAT data for a fresh report, adding it into a report with other pieces of data. The new Link Explorer index extends this commitment to data quality. Such a drastic change is rare in the web development world, so it makes sense to take a moment to. This is extremely hard, sometimes impossible to measure. business listing searches in our Check Listing tool. But once you have the list of the issues, you might not always know how to prioritize your effort. But we don't, and it doesn't matter. It is tempting to apply past display ad truths to your retargeting efforts, but this isn't your best decision. Use your words. One of the most consistent refrains from the Moz community as we've released features over the last two years has been the desire to see Moz Local expand to countries outside the U. Over time, these distinctions have become little more than caricatures, cartoon villains and heroes that only exist in our individual imaginations, usually embellished to suit our marketing agendas. This shift in demand might require an equal shift in your marketing strategy. The family-owned local hardware store already knows that the county fair is the biggest annual event in their area, and they’ve already got everything necessary to participate with a booth, run a contest, take photos. Target users that live in another part of the world. Now this is important because some studies have found that upwards of 25% of all traffic is bot traffic. m. 1 name of website analysed. The field moves fast, so even without other responsibilities, keeping up with campaigns on a daily basis and all the developments in the technology and market environment is very demanding. Now put your answers for #2 and #3 together and figure out what your unique content angle will look like. Below, I've listed some of the most common reasons we've seen for search engines to rank a less relevant page above a more relevant one. Very few people are going to come out of the woodwork, and “extol the virtues” of an exact match domain, and put their website under the ever scrutinous eyes of. Understand how to communicate with each other in a way that fits into each other’s processes. Here are just a few bigger challenges to keep in mind: #1 Retargeting is a channel all its own. @Moz ‧ 91. First, start following and interacting with Twitter and Facebook groups to find folks attending MozCon. The International SEO Checklist. The easy part of this content strategy was the architecture. Broadcast Tweet Ads - Sending users a random ad tweet every 5, 10 or even 50 tweets isn't exciting and. It’s rewarding to have such a large survey group; as this report details in high relief, the work of marketing a single business location can pass through a dozen hands. Keep in mind that that is only tracking clicks that happen on the actual post. Learn more. ) Use less CSS overall. The trick is to know when and how much coffee to drink for better writing. Moz typically ranks #2-3 for "SEO". Key Result: Improve Non-paid traffic to the site from all sources by 25% by end of Q2. On a page that is dedicated, for example, car sales, a link to a page replacement tires will be more relevant if we put a link to a page of gardening. That includes connecting promotional to informational and showing related visuals and text on promotional pages. This chart is representative of the most common trend across Moz Top 10 subject lines: piquing a reader's curiosity and personalizing the subject line by using the word "you" are winning tactics with this audience. The MozBar is a free browser extension that provides on-page access to Moz’s link metrics and site analysis tools. The scores of 0. After 5 years of organic growth (from our initial funding in 2007) and two tough, failed attempts at financing (in 2009 and 2011 ), I'm excited to announce that SEOmoz has raised $18 million in venture capital from Foundry Group and Ignition Partners. Of that 500ms, a roundtrip network latency of no more than 100ms is recommended. Identify on-page opportunities to improve. But there are challenges that come along with this too. Find the “Store View” you want to adjust and select “Edit”. Properly call your CSS files. Super easy to do. Inbound in the app ecosystem comes in many different flavors, including search, social, top charts, web-to-app, and more. Confirm which columns you’d like to include in the report. Properly call your CSS files. Company and branded names make great links when called up. That includes connecting promotional to informational and showing related visuals and text on promotional pages. Taking maximum safety precautions, delivering at the curb or the front door, facilitating online purchasing, and experimenting with new ideas are all must-haves for 2021. Competitive Link Research Tool (SEOmoz Pro Members only) Competitive Link Research Tool. A bigger audience, that means this is a great place to build community. S. You want to find the keywords that you're on page one for that also have this answer box. Lessen the amount of CSS files (concatenate your CSS files into one file, noting that this becomes less important with HTTP/2) Minify your CSS (remove extra spaces, characters, comments, etc. Do not use our site or tools to engage in personal attacks, defamation, harassment, spam,. 3K subscribers ‧ 896 videos. ”. " You will see a box pop up where you can submit that URL. There's a trend emerging with Mozscape , and it's a good one. It makes sense that purchasing habits have, too. The standard configurations should be fine, so no need to mess around with that. . We validated our hard work by measuring organic growth (traffic and keywords) against our email list growth and revenue, which correlated positively, as we expected. 1. Earlier in the process means a bigger audience. You can still expect world-class speakers sharing original information in a one-of-a-kind, charged atmosphere. While absolute conversion rates vary wildly by industry, unicorns always outperform donkeys by 3–5x regardless of industry. In the beginning, there were keywords. There's a bunch of tools, like Sitebulb, Moz Pro, and Screaming Frog, that can allow you to analyze your technical SEO issues involved. So here are my five best practices. Anything you can do to give your loyal commenters a feeling of community and importance will encourage more comments. You know the numbers — Google uses over 200 ranking signals, updates its algorithm over 500 times a year, and employs thousands of engineers. Marketing Objective: Increase Site Traffic, Engagement, and Customer Flow through Site Funnel. Impact on local. Content Marketing. Investigating Traffic Upticks. In February of 2016, HubSpot did a larger study of high-volume keywords showing that ranking #0 produced a. 1. Example – A business in Australia: “We should expand into the UK. Moz Pro Your all-in-one suite of SEO essentials. Please be kind to others; do not insult them or put them down. Variables are super, super important in Python. Split-testing the colour of your buttons (unless you really want to) The more people talk about CRO, the more you hear bizarre recommendations on the colour of your buttons and headlines, the alignment of form labels, and so on. io. So what I see lots of folks doing is they look at a search result or a set of search results in their industry. So step one is identifying these opportunities. We're super-thrilled to say that it's finally here: the MozCon 2015 Agenda. Choose a relevant solution. Select Delimited, click Next, select Comma, and click Finish. There was a whole lot of uncertainty this past March, and as a result, many companies pumped the advertising breaks. In the aftermath, SB Nation’s parent company. There's a short answer with a big asterisk, and in today's Whiteboard. m. Case Studies Explore how Moz drives ROI with a proven track record of success. We’ve identified and track 24 unique benefits of sponsorships related to local marketing: Ad (full or partial) Advertising on event app. Important information architecture best practices. We'd been planning the rebrand from SEOmoz to Moz for about 18. The good news: it's such a popular CMS that people have come up with fixes for just about every SEO obstacle in. The average value of a Facebook donor was found to be $214. 41 billion. Document areas on the pages where you feel frustrated, confused, or not. The screenshot below shows the effects of applying the formula to all of the data. Keywords remain important to your content and link strategies. Experimenting on your own is always the best policy. 1. The MozBar SEO Toolbar. They cover various aspects of SEO, content marketing, and online marketing strategies. There’s nothing quite so organized as a good old spreadsheet, and to save you trouble, we’ve created this one for you, pre-filled in with major holidays and a few influences and fields we think will help you get started. If crawlers cannot access the content, they cannot rank it well. And according to Econsultancy, even the most basic abandon and browse emails pull in over 31% higher transaction rates. Analyze your website’s current rankings and identify your strengths. 1 name of website analysed. First and foremost, content distribution is the thing that you need to be thinking about if you want to combat the fact that it is becoming harder and harder than ever before to stand out as a content marketer, as a storyteller, and as a content creator in today's landscape. Mobile-first indexing is exactly what it sounds like. Now when I say "related topics and. ). Since we're getting close to three years since those posts went live and the SEO world has changed considerably, some of us thought that it was about time to pull some new. 5. Convince key players that change is important. Compare SEO Products See which Moz SEO solution best meets your business needs. To do this, log in to Google Analytics, and then create a new custom report that includes the following parameters: “Browsers,” “Unique. Here are a few reasons to use bullet points in your content to boost on-page SEO: Break content up and make blocks of text easier to read on mobile devices. That would be my guess. ”. The search then reduces the initial 79,400,000 to 11,200,000. Click on the whiteboard image above to open a high resolution version in a new tab!I posted a few repeated tweets requesting the following: You have 140 characters to give your best digital marketing / SEO and client management advice. Replace the * with googlebot in the example below to create a rule that. Moz Keyword Explorer has a really great filter that provides some of the most commonly asked questions for a keyword term. This gets tough. Ranking for the keyword “ankle boots”. Visual Search Optimization — Whiteboard Friday. Identify target keywords to create new - and improve existing - content. 1. This is very low by the standards of the Moz study, which found a correlation of 0. 6 Extreme Canonical Tricks. Link Explorer is over 20x larger and 30x fresher than our legacy link index. This puts the importance of mobile site speed into a greater perspective for SEOs hoping to capture this demographic through search. If you have a complex robots. inanchor:"used cars" intitle:"used cars" intext:"used. Despite rumors to the contrary, asking for a reply or using email templates or sample letters is not the best path to ensuring your emails draw more than a yawn. Know your audience. 26 between Domain Authority and rankings using the same statistical methods. In my 28 years on this planet, I've come to accept two things as fact: The sun rises every morning. Target users that live in another part of the world. To hear more on this topic, and from our other amazing MozCon 2022 speakers, be sure to order the video bundle !Myth #1: If your citations don’t include your suite number, you should stop everything you're doing and fix this ASAP. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. ) This is followed by Social Media Benchmarks, to give an idea of the impact and influence of votes and people on three popular social websites. 1. It's not a high bar, a high barrier to entry to say you need good, unique content. This week we're chatting about using related topics and semantically connected keywords, not just for keyword research — although that is a potential use and application — but also for some of the on-page SEO processes that we run. category pages vs.